On July 1st, Minions: Rise of Gru was released. This is the fifth installment of the very successful “Despicable Me” franchise. However, this is the first of these movies that have come out since the pandemic and just a few weeks after the highly publicized “Lightyear” film dramatically underperformed in the theaters. The big question is, how would it do?
That question was answered rather quickly as it CRUSHED box office numbers. Not only did it beat “Lightyear” (which underperformed dramatically), but it broke other records on its’ way to over $200 million worldwide it’s very first weekend.
In this video and the bullet points and actions steps below, I will breakdown why Minions: Rise of Gru did so well because of TikTok and what your Church can do about it.
While the movie is very good, getting very positive reviews, others are pointing to TikTok for its success. That’s right, a TikTok trend had young people going to the movie in droves. Whether it was an official marketing campaign from the movie studio or something else, the reality is that it worked.
Minions: The Rise of Gru was a huge success, in large part, because of TikTok. Your Church can benefit from using TikTok as well. Click To TweetSo what does this mean for Churches?
TikTok is for real and it is not going away. It’s been for real for a long time, but it keeps growing and expanding. Not only are teens and 20 somethings on this platform but older generations are as well. They are talking about life (the good and the hardships), family, friendships, cooking tips and most everything else.
TikTok is an opportunity. While you may not particularly like TikTok, the reality is that it is a digital missionary opportunity. Who can you raise up in your Church to focus on it and share content in it that will draw people closer to Christ? With over 1 billion monthly active users, it is not a platform that can be ignore any longer.
TIKTOK RESOURCES:
- My TikTok account. My Church’s TikTok account
- What 1 Billion Monthly Active Users on TikTok Means for Your Church
- 4 TikTok Strategies for Your Church
- Why Student Ministries Should Utilize TikTok
- 5 Ways to Improve Your Short Form Video Results
ACTION STEPS:
- What do you think? How have you seen TikTok influence others in a positive way? Share below or on social media.
- Join the Digital Bootcamp Facebook Group to learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers.
- If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it.
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Looking for Digital Ministry Coaching? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here.
- Sign up for the Sidekick Scoop to get content from all over the ministry world (especially online and student ministry topics).
- SUBSCRIBE: New episodes come out every other Monday. Subscribe on iTunes, on Spotify, or on YouTube to make sure you get these each and every week! And make sure you rate the show, especially if you like it.