How to Increase your reach using Tent Poles

this video:     Finding ways reach your target audience is hard enough as it is.  That is why linking on to tent pole events can make a huge difference in your social media and content marketing strategy. What can you do?

1. Use your calendar to identify key events nationally (i.e. Christmas, Easter, Thanksgiving, etc) and those events in your community (i.e. County Fairs).  You can also use current events that are happening that everyone is talking about (i.e. FIFA World Cup, Super Bowl or something that everyone is celebrating or even morning).
2. Plan your content around those “tent pole” events.  Create visuals, blogs, podcasts, vlogs around them.  Once created use hashtags to latch on to these events and spread your reach organically.

I’ve found Tent pole marketing to be very effective social media and content strategy to reach more people for our Church. So what about you?  How are you using Tent Pole events to increase your social media reach? Share below or on social media using #ymsidekick. Also, make sure you sign up for the Sidekick Scoop below to stay current on all other great Student and Family Ministry as well as Church Communication and Social Media content and trends. [mc4wp_form]   ]]>