Ministers spend a tremendous amount of time and energy into Easter. There are usually more outreach events and services during Easter time than any other time of the year except Christmas. There is a lot of energy and excitement that comes as you feel like your Church has a lot of Easter momentum.
Despite the momentum you feel, often times that goes away just as quickly as Easter came. So how can you strategically capitalize on the pre-Easter momentum and keep it going into the Spring and Summer months? Here are a few ways.
Keep Following-Up
For starters, keep the momentum going by making sure your follow-up is a main priority. Connect with all first-time guests who provided contact information within 48 hours after Easter. Assign staff or train volunteers to make personal phone calls, send handwritten notes, texts and emails expressing your appreciation of them showing up for Easter services. When you talk, text or email with them, share with them a clear next step for growing closer to Christ. It could be a meet up, class, or other discipleship opportunity. Whatever it is, make sure it is a clear next step when you follow-up.
Following up with your Easter guests is the first step you need to take in order to keep the momentum going after Easter for your Church or ministry. See why. Click To Tweet
Keep Moving People Towards Discipleship
Throughout the year, you have ongoing adult and family discipleship opportunities. In addition to these, consider launching special-edition Bible studies or groups specifically geared toward Easter’s key message. They can be in-person or online groups. Offering a variety of formats can be key for people connecting in one of these groups. This provides a great on-ramp for new visitors wanting to investigate more about Christ in an un-intimidating setting.
Provide a variety of different in-person and online discipleship groups people can sign up for after Easter as a way for them to take a new step if they want to learn more about Christ. Click To TweetKeep Investing in Relationships
Relationships is key to ministry. Whether people attended in-person or online, keep investing in relationships after Easter. Make sure regular attendees warmly connect with guests and visitors they met during Easter. Encourage them to initiate spiritual conversations focused on the guest’s perspective and coming up with ways to introduce them to shared experiences and community with other believers. If new people connect with someone and build a relational connection during Easter services, they are more likely to come back after Easter to your Church or the next ministry event.
Keep An Outreach Mindset
One of the best things a Senior Pastor or Ministry Leader can do is to cast vision for beyond Easter. Use Easter as a springboard into a lifestyle of outreach to make sharing about Christ, having spiritual conversations and personal evangelism as more of the norm rather than being event center. Events can be good when they lead to discipleship. That is why having the mindset of empowering your regular Church attendees to think relationships and having spiritual conversations during those events will really help keep momentum going at your Church.
Be strategic with your events so that you are empowering Church attendees to have spiritual conversations with people during those events. Click To Tweet
Conclusion
Momentum is hard to come by. That is why gaining Easter momentum is so important. Once you have it, you have to keep it going into the Spring and Summer months, which are normally lower Church engagement times. That is why it is so important to let this Easter momentum be a catalyst to propel your church family into having a more discipleship, relational focus so that more and more people can come to know Jesus as their savior.
Before you finish reading this post, write down a quick action plan. How else can you prepare for Easter? Share them below or on social media.
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