Tim Schraeder (@timschraeder) What is our goal? What is what we are striving for? More likes? More video views? “Take complex things simple; make simple things compelling” What you do matters.
- there is eternal significance in what we do. A flier you design, a series trailer you worked on, a quote image you created…all you create can help someone in their journey in their redemption story with Christ.
- Our job is to help people find their way home!
- Although we are more connected, we can become disconnected with what matters most
- Know your role – be an advocate for your audience.
- Think about the person you are trying to reach and think how you can get them connected. What do they need? What are the barriers?
- Start with questions before answer. Questions can lead you to clarity.
- What do you want to accomplish?
- What’s the problem to solve?
- What are the barriers?
- Quit doing announcements – start dong next steps
- Get proactive with a communications plan
- What are the 1-2 next steps you want your audience to know? Then build a communications plan for each week of the year focused on those next steps.
- Are you Healthy and Sustainable? Do you know your limits?
- Don’t let the fear of being disliked cripple you from being effective
- Embrace stewardship over excellence
- Create standards for what is communicated during services (does this announcement reach 80% of our audience, is it a key on ramp to a ministry)
- Make them care
- Get creative with your methods (switch up your methods)
Me with Darrel and Katie Allred[/caption]
Darrel Girardier (@dgirardier)
3 different lies we believe about success
- Don’t be an air traffic controller – you aren’t making any progress
- We are unique in our jobs – you have a tendency to become a super hero…you want to save the day. It feels good but that high wears off and it won’t be sustainable.
- Comparing yourself to the church down the street and how you measure success
- Meet up weekly with other ministers face-to-face or on phone to make sure they are promoting their stuff.
- Salesmanship is part of the job. You need to sell what you are doing for them.
- You have to align content around the scorecard. If you don’t know what it is, ask your pastor, or then go back on worship services and see what is celebrated.
- Align everything you do around the mission and vision of the church (Are you more align with social media or digital communication than Christ?).
- You run the front door of the church. People will check your church out online first before they come to your physical church.
- 81% of people skim content they read on line – create content that will make them stop
- By 2018, estimated 84% of communication will be visual.
- Posts that include images produce 650% higher engagement than text only
- People love to see people in images…but not too many people
- Doing little things like changing angles
- Ask people to serve in a photography team
- They would leave more in love with Jesus
- Be relationally connected
- Get better at their craft
- Where to stand in auditorium
- When to shoot photographs (take it in the 1st 5 minutes, take it when there is a pause in the speaking)
- How to process – figure out what your church’s voice is and tell the story (vsco filters and a6 filters)
- How to photo share (iphone share folder)
- Reclaiming Conversation by Sherry Turtle
- Platform revolution
- Sympathy
- Compassion
- Pity
- The ability to understand and SHARE the feelings of another – this is the key to digital communication
- Data without empathy can be cold, hard and calculating
- learn to read the data and remember that data represents people
- Is there a gap in your content? Is it quality? Is there a connection gap with your audience?
- Do no rely solely on date to tell you about your audience. People are more than numbers.
- What do you want them to do? How do you want them to connect?
- Emotions without empathy can be wild, uncontrolled and selfish
- Learn how to read emotions being expressed. Remember emotions come from people
- Do not respond emotion-for-emotion with your audience all the time
- Take people on a journey to the end result
- Data + Empathy = Engagement, relationship & growth
- Use data to identify you key audience and use emotion to take into your audience’s hearts and minds
- Use empathy to tie data and emotion together into highly shareable, conversational content
- Ask Contextual questions
- Tap into common human experiences – it’s what makes digital comes alive
- Connect yourself to your audience
- Consume the word
- Refine
- Revise
- Improve
- Recycle
- Listening: What are they (the people) saying?
- Messaging: What we want them to say?
- Writing: How we say it?
- Distribution: Where we say it?
- Learning Algorithms
- From digital to face-to-face
- Promoting events without “billboarding”
- Objective evaluation
- Which platform should I use?
- The Interview
- The Story
- The Visuals (plan out the video)
- The B-Roll (actually shoot it)
- The Editing
- A lead with a problem (introduce the lead to the audience)
- A mentor with a blueprint
- A result from a decision (the climax of the story)