short video how small tweaks to existing idea can change an older look and make it fresh and new. When Facebook decided to make some simple changes to these emoji reactions, they did 2 things:
- It capitalizes on tent-pole events and gave it a fresh look. These changes were minor tweaks but caused Facebook to be kept in the conversation especially around that day or special event.
- It’s just fun. Think about it, when you get burned and disappointed you go on and on about what happened to all your friends and whoever or whatever company burned you gets a lot of bad press. BUT, when you get surprised in a fun way, you want to tell everyone about how cool and fun that person or group is. This is what Facebook did by making these simple changes. They gave us some fun that we can talk about thus giving them good press.