Being relatively new to the Church Communicators world, I have the opportunity to talk to many great communicators and digital strategists. And one thing I have discovered is that many of them are not all people who went to school to graduate with a communications degree of some sort. A lot of them are like me, former workers in a different field who started learning how to do social media and communications for churches.
Why do I bring this up? It is because when you are learning on the run, you can sometimes not fully understand the dynamics of communication lingo and strategy. That is why I brought back Adam McLaughlin to the podcast. He has been involved in digital church communications for years, does a podcast at Church Marketing Ideas and has a great ebook out for all church communicators to check out. And, in today’s episode, Adam and I discuss the differences between branding, marketing and advertising in the church.
- How much Adam is enjoying the warmth of Florida
- What is branding
- What is marketing
- What is advertising
- How do these 3 work together and what are the main difference between them.
- How you can get your free copy of his ebook