The great news about what is happening right now is that churches and ministries are using this “cultural event” to figure out a way to minister to people who are playing this game. They are setting up lures and trying to make their church a Pokestop, etc. And then when people come playing the game they are giving away waters and snacks and trying to start up a conversation. It is really cool to see so many churches and ministries think creatively in how to reach out to the people who are playing Pokémon Go. As great as this is for churches and ministries, they have to be careful as they exam how to get involved in future cultural events. For instance…
- You don’t know which will be a hit or which will be a fad. It’s hard to predict which one will last longer than a week and which won’t. The good news is that even if you reach 1 person for Christ for a passing fad, your efforts would have been worth while (in my humble opinion). But the question of should you spend time or money on a this will and should be asked and discussed.
- You don’t want to come across as insincere in your efforts. You don’t want to be accused of capitalizing on this cultural event and make people feel that you are “tricking” them into something. There is so much skepticism in the world towards churches these day, you have to be very careful on how you communicate what you are doing. However, if you do nothing you might miss a great opportunity to share about Christ to people who wouldn’t normally want to hear about him.
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